A Red Ribbon in honour of World AIDS Day 2014? Red reminds me of... a fresh-cut rose, a colourful glass of wine. The colour red brings to memory different things for different people but red reminds me this time of year most of the red ribbon, the symbol for HIV/AIDS awareness. HIV affects more people than only those who are living with HIV but also those who have a loved one, or know someone who is positive. HIV means a lot to quite a lot of people, and affects more people than we realize.